Released on = June 12, 2007, 4:22 am

Press Release Author = Bharat Book Bureau

Industry = Telecommunications

Press Release Summary = Virtually every major telecom industry player must now be
dealing with IMS. News of planned IMS-compatible products and services are arriving
almost every day.

Press Release Body = Virtually every major telecom industry player must now be
dealing with IMS. News of planned IMS-compatible products and services are arriving
almost every day. Are you one of them? If you are testing IMS, then you must
understand what strategies to adopt to implement and profit from this technology
now.

With companies such as Siemens Nokia going straight to enterprises and offering IMS
based systems away from the carrier, the importance and influence of IMS is critical
to all concerned in the value chain. Are you fully prepared for how it will impact
on you?

IP Multimedia Subsystem (IMS) is an open and standardised architecture for mobile
and fixed services. But is this really true - is the standard truely open to all? It
is used by operators to offer network-controlled multimedia services by combining
voice and data in a single packet switched network. Visiongain believes that IMS is
one of the key drivers of convergence, but with network-client framework suppliers
not reaching agreements then issues still linger. IMS is gaining increased momentum
and will have a fundamental impact on you. Virtually all major vendors have IMS
strategies in place - competition in this area is rife. Ensure you are successful
tomorrow by ordering visiongain\'s latest report, \" The IMS Report 2007\", today.

Operators in Western Europe are embracing IMS, with the first roll-out of IMS-based
services occurring in 2005-2006. The technology holds huge potential to increase
operator ARPU and reduce churn - will you and your organisation be successful
proponents of IMS - order and read visiongain\'s unique insight into market
developments.

The brand new report answers key questions, such as:

- Where do the greatest opportunities lie for operators and vendors?
- How can both fixed and mobile operators benefit and profit from IMS?
- What new types of services and applications will IMS enable?
- How will demand for IMS equipment vary by region?
By reading this report you will get a detailed perspective on IMS: the technology
itself, key players, issues, forecasts and critical success factors that will make
IMS a reality.

This report will tell you:

- When fully-fledged IMS handsets will be available? - lack of IMS-capable handsets
still an massive concern.
- What the total revenue potential from 3G and HSDPA is with IMS? - standards must
be set on how to integrate IMS ad non-IMS handsets
- What issues your company will need to start looking at in the short-term future?
- How using this technology can increase revenues and reduce customer churn? - an
agreed standard must be developed to allow manufacture.

Key concerns such as these still exist. If IMS is to offer unique benefits then
questions must be answered today.

IMS truly merges the internet with the cellular world to provide ubiquitous access
to internet technologies and to provide consumers with appealing services. However
if IMS features on your future technology plans, you need to get a handle on this
subject now.

The report provides forecasts for revenue generation from these services and
describes the key drivers to successful future of IMS services, applications and
handsets. By buying this report, you will be ideally placed to profit from IMS
development.

For more information, Please visit : http://www.bharatbook.com/bookdetail.asp?bookid

Web Site = http://www.bharatbook.com

Contact Details = Bharat Book Bureau
207, Hermes Atrium Navi Mumbai 400 614
bharatbook@gmail.com www.bharatbook.com
91-(022)-2757 8668 91-(022)-2757 9131